Short Story Long Thank You We’re Listening Contest


Drama, Young & Reckless Clothing Founder hosts a weekly “Short Story Long,” inspirational podcast speaking to entrepreneurs, artists, comedians, etc. about their career paths from start to now. On Roslynn’s Episode #63, a contest was created asking fans of the show to submit their own stories of how the podcast has been inspirational in their own lives. Here some answers here from clothing brand owner Zach Davenport from Louisville, Kentucky, blogger/writer Cristal Ortiz from LA, CA and rapper Nance from Wake Forest, North Carolina. and tune in to the weekly podcasts with a new episode up Wednesdays on Itunes, Spotify, Soundcloud & YouTube.com/dramadrama.

With over 3 million downloads to date, Drama is helping influence the next generation of leaders and business owners.

Watch the episode below:

Short Story Long is a weekly podcast hosted by Young & Reckless Founder/Entrepreneur Chris “Drama” Pfaff. Every week Drama catches up with not only his friends but also individuals who have made a name for themselves and overcame certain obstacles to get to reach their level of achievements. You can’t google the keys to success but you can be inspired by talking to people who have been through it.

Short Story Long Podcast Hosted By Drama w/Roslynn Cobarrubias



Episode 63 is with Roslynn Cobarrubias who is the co-founder of mydiveo and former Head Of Artist Relations/Integrated Marketing at Myspace. Roslynn grew up in Walnut, CA and was raised by her single mother. Growing up she felt like more of “one of the guys” with her interest in music, dancing & sports. She always wanted to be a television host and in college was told she was too short and should be a radio host. She left her university and attended community college to pursue this and later became NARIP Director of Marketing. Listen in on Roslynn’s journey and how she has created the largest network of video profiles across the world. You can find Roslynn Cobarrubias on.. @roslynnc on Instagram

Don’t forget to leave feedback on the iTunes store and let me know what you think of this episode and you can also reach me at @Drama on Instagram @DramaDrama on Twitter and @DramaDrama on Snapchat http://www.YoungandReckless.comb

How To Create A Powerful Video Profile Showcasing Your X Factor (Tedx Talk)

mydiveo Co-Founder Roslynn Cobarrubias Tedx Talk: How To Create A Powerful Video Profile Showcasing Your X Factor”

Location: TedxMt. Sac | Sunday June 4, 2017

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Creating a powerful video profile, also known as a video resume, that captures and showcases your X factor, can be used to expedite the process of discovery, collaboration, networking, working and hiring when shared with potential employers, colleagues & clients.

Aside from being the name of a popular music talent TV show, an X factor is something that every individual, including you and I, and EVERY brand or business has. As a professional individual, it’s your unique talents or skills that set you apart from the rest, why companies would potentially want to hire you and why people would potentially want to work with you. As a brand or a business it’s your USP or Unique Selling Proposition, what differentiates your business from other competitive businesses, especially within your industry. It’s not just how and what your product or service is, but it’s the WHY people should buy or use it. Knowing your X factor, and being able to create a visual for it, will speed up the process of people getting to know your business, your brand and most importantly, you.

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As you know reading this online, the world we currently live in is a digital society. We get our news from Facebook, we get our restaurant recommendations from an Instagram photo and we communicate through disappearing messages on Snapchat, meaning that we want our information fast, where we don’t have to search far to get it. So the days of reading over several pages of a paper resume, long customer reviews or even visiting a website with too much to read on, is antiquated. We want our information, and we want it fast, and there’s nothing that delivers a message faster than a video. It’s the reason why advertisers spend millions of dollars on commercials every year, up to five million dollars for a thirty second commercial during the Superbowl! It’s why record labels, artists and musicians spend thousands of dollars on their music videos, they understand the power of video as well and it’s time for the everyday person, new or small businesses/brands to reap the benefits and power of a video profile as well.

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They say that one minute of video equates to 1.8 million words, that means there’s a lot that can be said through visualization without actually having to say much. For example if you’re a musician, an artist or a talent, your video profile will contain footage of your talent, obviously. You can’t just write a list of words to describe how great of a talent you are on your resume or your LinkedIn, like how great of a guitarist or dancer you are to potential talent bookers, event producers, fans or collaborators. Your talent needs to actually be seen for other people to discover it. It might sound like common sense to have this but you’ll be surprised at how many talents out there are struggling to get booked or hired because they don’t have a clear video displaying their talent.

As a talent, your video profile will contain footage of your talent, whether it be acting, singing, dancing, DJing, playing guitar, etc. And for those that are concerned that producing a video of your talent costs thousands of dollars, the truth is, when it comes to talent, all that truly matters is the raw talent, your true talent will speak for itself. Also in this day and age as you know, every phone comes with a camera phone, most shooting in HD and some even shooting in 4K. So I guarantee, even if you don’t have a fancy camera to help you film, there’s a friend, a family member, or fellow student or aspiring filmmaker that will let you borrow their phone to film or help you shoot yours.

The video profile can also include footage of your past performances, where you’ve interacted with the crowd and kept people entertained, which will help event planners and talent bookers visually discover your talent and confirm why they should book you for their future events or media programs, especially if introduced by a referral. The best way to also showcase your new music for your fans, friends or family is through video whether it be a performance or a simple lyric video on your social media. *Don’t use social media just to post pictures of your food because you’ll be missing out on a lot of opportunities!

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As a working individual looking to get potentially hired or entice someone to work with you, your video profile will contain your unique skills or talents that set you apart from the rest. It can include you detailing your list of past experience, degrees and best achievements, but it can also contain actual footage of you in your element that can be powerful. For example, let’s say you’re a personal trainer, it can show footage of you doing what you do best, motivating others to do their best either in a gym or outside of the gym, or if you’re a teacher, it can show footage of you in the classroom, inspiring the students around you. Your video profile could/should also include client testimonials and recommendations. So if you’re a personal trainer, your video will include testimonials from your clients, how you motivated them to lose weight or live a healthier lifestyle. If you’re a teacher, It can include testimonials from your students of how you inspired them, of the unique way your teaching helped get them through high school, college, etc. The video profile can also include recommendations from other teachers that worked with you, and why they would recommend you to work with. Or if you’re just starting your career as a college student, it can include footage of you at your internship or on campus helping produce an event.

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If you are a brand or a business, as I mentioned earlier, your video profile should contain your USP, or your unique selling proposition. It will not only show how people should use your product or service, but it’s the WHY people should work with your business or buy your brand. The video will explain what problem does your product or service solve for your target customer. Again, it can include client testimonials from people that have purchased your brand or that have utilized your business. For example if you are a realtor and own your own real estate agency, it can include not only footage of the beautiful homes that you’ve helped clients buy or sell, it can also include testimonials of the people that have worked with you, when purchasing or selling your home. It can include testimonials of WHY people have chosen your particular brand or service above anybody else in your industry.

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There are different forms of marketing whether it be digital or print but it’s been proven that the power of word of mouth marketing is the strongest and most effective. Think of how many times that you’ve used a service, like a doctor or an insurance agent, or even visited a restaurant, by a recommendation from a family member, friend or colleague? Or how many times you’ve purchase a product because you saw a commercial where you quickly saw the benefit or why you should use it and you related to the target customer depicted in the video?

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In today’s day and age, people know that there’s real buying power in human peer to peer marketing, that’s why there is more focus on influencer marketing versus traditional marketing these days. Knowing exactly what your X factor is, will not only help build your confidence in speaking about yourself, your brand or business but by creating a video profile that also includes information like your website social links, for people that wanted to find additional information from you. A video can exponentially grow discovery for new clients at a great speed. Capturing your recommendations, referrals or testimonials visually can also help you whether it’s in your personal career or people getting to know your brand or service, even faster if the video is coupled with a personal referral.

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I know this personally because in the past few years we’ve worked with dozens of brands to find the perfect influencers for their ad campaigns, helped small businesses like restaurants or personal trainers win new clients. We’ve helped live events, festivals and media companies like TV/radio programs find the right artists for their shows, helped non-profits raise additional money for the organizations, while also helping individuals get hired after inspiring them to create & share a video profile on mydiveo.com. We are excited with every new discovery or connection that takes place because of a video profile and that’s why it’s our personal passion to get people to understand the value and the importance of one.

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Personally in my own career, a video profile has helped me tremendously and is part of what inspired me to create the company with my founding partners. A few years ago, Lift Off Pictures asked me to create a video profile of my career history after spending close to a decade in artist relations and integrated marketing at MySpace.com. I was reluctant to do it at first because I don’t really share my own personal story, I like to interview and share other people’s stories, I am glad that I did. First, it gave me a chance to reflect on past successes and recognize that your career path is an ongoing life journey that I promote to the youth like college students who are just finding their way that I didn’t necessarily know growing up starting out here as a college radio DJ at Mt. Sac. I thought your career meant only one job or one destination and it felt challenging at times when I didn’t get that exact job or felt behind because I thought it was a competition or a race, which it isn’t.

Secondly I was able to utilize the video profile to solidify working with other companies like television networks that I’ve always wanted to work with because they were able to see quickly a video of my past work experience. Most importantly, by helping individuals, brands and businesses create their own video profiles we’ve been able to witness first-hand the benefits of sharing one.

I know it’s a little crazy to think that almost every individual and every brand/business will have their own video profile in the near future, but I think back to 2004 when we were pitching start up MySpace.com to artists and users. At the time, we were the first global social network before Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. and it was extremely challenging at first to get people to understand the benefits of having an online profile – for themselves for purposes outside of dating. Helping to market the new company at the time, people didn’t exactly understand WHY I was trying to get them to create an online profile and were very reluctant to do it at first until seeing how it benefited thousands of people from artists to graphic designers. Fast forward to 2017 and it’s now the norm. It’s actually NOT normal now to NOT have an online profile on one of the social platforms.

It’s time to be ahead of the curve and reap the benefits even if it starts with just sharing the video profile with personal family, friends, existing & potential new clients in your local area and seeing how it can help you.

We’ve made it easy to upload and share your video profile at www.mydiveo.com by showing your off your unique skills/past experience or USP/client testimonials and email discover@mydiveo.com for additional tips.

Watch my personal video profile below that helped inspire the creation of our company mydiveo, that was recently acquired by Engage:BDR for $7.4 million and is now the largest network of video profiles in the world, featured in Forbes.

Tedx Mt. Sac: Roslynn Cobarrubias Joining NASA, LinkedIn & More On Stage

TED (Technology, Entertainment, Design) is a media organization which posts talks online for free distribution, under the slogan “ideas worth spreading”. TED was founded in February 1984 as a conference, which has been held annually since 1990. TED’s early emphasis was technology and design, consistent with its Silicon Valley origins, but it has since broadened its focus to include talks on many scientific, cultural, and academic topics.

TEDx are independent TED-like events, a TEDx event is organized by volunteers from the local community, and just like TED events, it lacks any commercial, religious or political agenda. Its goal is to spark conversation, connection and community. See below of who Roslynn Alba-Cobarrubias will be joining the stage with in a few weeks at Mt. Sac Community College in her hometown of Walnut, CA where she first began her career as a radio host/DJ at KSAK 90.1FM college radio station interviewing emerging artists at the time like Mos Def , Talib Kweli, Black Eyed Peas and hip hop icons like A Tribe Called Quest, De La Soul and The Pharcyde which became the catalyst to her long lasting career in the music industry. She will speak on starting out at the college in her speech entitled, “Take The First Step.”

For tickets, message discover@mydiveo.com or visit Professor Jason Kordich’s office at 26D-1471C on the Mt. Sac campus.

Additional details below:

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(VIDEO) ‘Be The Bridge’ Google x mydiveo x Cal Poly Barkada x CSUF SIM Interactive Session & Panel

“Tech enables how we work and play. Hungry to consume? Time to drive.“

Cal Poly Pomona’s Barkada, Cal State Fullerton’s Student Innovation Collective, mydiveo, the Filipino Googler Network and PhilDev came together to mix things up beyond halo-halo!

Special Guest:
Dado Banatao
Phil Dev Chairman & Tallwood Venture Capital Managing Partner

Dado invented the PC chip set & graphics acceleration architecture used in every PC today & is the venture firm partner focused on semiconductor technology solutions previously featured on the cover of Forbes Magazine.

Watch his amazing story here:

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Interactive Development Session

How do you show up, connect and define your brand? Play on beyond the day! Join Executive Coach Michael Balaoing Advisor to CEOs, Fortune 100 companies & startups for an inspiring interactive development session.

Panel
Students from Cal Poly Pomona’s Barkada and Cal State Fullerton’s Student Innovation Collective + professionals from Google and mydiveo as they share the stage. Their stories will highlight how our paths intersect. Learn how culture, family and key moments influenced their ambition and journeys.

Moderator:
Regina Manzana-Sawhney
Google Program Manager for Corporate Engineering & Filipino Googler Network Co-Founder

Apl.de.Ap Foundation, PhilDev & Philippine International Aid board member. Regina has led efforts across commerce, sales and engineering here and abroad. She’s enabled Googlers from around the globe to partner with non-governmental organizations on talent based immersion projects.

Panelists:
-Roslynn Alba Cobarrubias
mydiveo Co-Founder & MyxTV Host/Producer

mydiveo is the largest network of video portfolios across the world. MyxTV is available in 15 million homes. (DirecTV, Time Warner Cable, Sony Roku). Roslynn previously helped launch MySpace Music & has produced over 500 live events/editorial programs with artists like Jay-Z, Rihanna, Bruno Mars & Drake.

-Dana Calit
Google Technical Program Manager

Dana manages large scale, complex programs involving corporate data storage systems in Site Reliability Engineering including infrastructure design, software development, hardware management & implementation of global deployments.

-Vanessa Ganaden
Cal State Fullerton student
2016-2017 SINC President and SUM Vice President

Vanessa Ganaden is very active in the entrepreneurship ecosystem within and outside her campus. She has worked for several startups, a nonprofit & an incubator.

-Megan Dela Cruz
Cal Poly Student

Megan is the 2016-2017 Barkada Academics Chair and is also a Social Justice Leader at the Asian and Pacific Island Student Center.

Location:
Cal Poly Pomona
Bronco Student Center
(B/W University Park & CPP Theatre)
Orion Suite A-C
Building 35, Suite 2315-2319

Walnut High School Career Day Keynote 2017

‘Your Career Path Is A Journey,Take the First Step’ at the first ever Walnut High School Career Day keynote by 1998 alumni, Roslynn Cobarrubias.

For more follow: @roslynnc on instagram.

Breaking The Mold: Overcome Your Challenges & Take The First Step To A Passion-Filled Career E-Book Transcript

This is a transcription of Roslynn Alba Cobarrubias (mydiveo Co-Founder & MyxTV Host/Producer) TFCU talk presented by The Filipino Channel on February 4, 2017 at Cal State Long Beach. She shares her personal story of overcoming personal challenges as triple minority in the music industry (woman, Filipino, 4’11) with you in hopes that you find inspiration in overcoming your own personal challenges. She touches on challenges she also faced at MySpace.com, being the first global social network. The goal of the
e-book is to help you discover your own personal challenges to inspire you to overcome them. Watch the video below & stay tuned for her “Your Career Path Is A Journey, Take The First Step” book coming soon.
For more follow @roslynnc.

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You can download the transcription for FREE here on ITunes/Ibooks, purchase the Kindle version on Amazon here (apologies as they are working on the Kindle formatting errors) or Paperback below:

Book cover image

Breaking The Mol …

roslynn cobarrubias

$9.00

Buy Now button

Drake MySpace 2009 Interview

Drake MySpace 2009 Interview

Drake Manny Pacquiao Impression

Drake Manny Pacquiao Impression

#TFCUTalks Kicks Off 2017 University Tour with “Breaking The Mold” ft. AJ Rafael, Roslynn Cobarrubias & Chef Charleen Caabay in Long Beach on February 4

FilAm speakers AJ Rafael, Roslynn Cobarrubias and Chef Charleen Caabay to inspire, connect and empower college students with personal success stories

 Following the very enthusiastic reception from San Francisco Bay Area university students and the officers of the Philippine Consulate General of San Francisco which hosted the first talk on November 12, 2016, the team behind tfc_U Talks revealed huge plans to reach out to Filipino American university students across the U.S. in 2017.

Starting February 4, Saturday, tfc_U Talks — a series of informative and interactive discourses and discussions organized by ABS-CBN International’s TFC that is designed to connect, inspire and empower Filipino American college students –- is kicking off its year-long, monthly series with a talk called, “Breaking the Mold” that will be held at the Beach Auditorium of Cal State University, Long Beach.  Admission to the event is free.

“We started the year with the topic of ‘Breaking the Mold’ because that’s exactly what we want to achieve with our university talk series,” said Troy Espera, tfc_U Talks team lead and executive producer of BA, a daily Filipino American TV news show shown on TFC. “We live in an age and culture where personal ethnic identity, racism, media-imposed pressure and social stereotypes all conspire to turn us into something that we are not.”

Espera continues: “’Why not conform,’ they’ll say.  ‘The mold is there for a reason.’  Well, guess what: Your mold doesn’t work for everyone. We hope that tfc_U Talks provides a safe, non-judgmental, innovative, relevant and positive hub of ideas plus people-to-people connections to college students that could change the way they are perceived, the way they do things and the way they pursue their lives that make a difference in society.”

The FilAm speakers for tfc_U Talks’ “Breaking the Mold”, February 4, at the Beach Auditorium of Cal State University, Long Beach

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For February 4, the tfc_U Talks team selected three Filipino American speakers who dared to do the unexpected in their respective fields, and thus stood out and made an impact.

AJ Rafael – A native of Moreno Valley, California, AJ is a singer-musician-songwriter-recording artist who is among the millions who have tried their luck in “American Idol”.  But while he had a good audition in 2005, he never progressed to the later stages in the competition.  A year later, he started posting his videos on YouTube.  To date, his videos have been viewed over 100 million times. He now has over 650,000 subscribers on the platform, over 400,000 followers on Facebook, over 183,000 followers on Twitter, over 147,000 followers on Instagram and is also blowing up Snapchat with his clips, making him a social media powerhouse.  He has also released original songs, EPs and one full album that was funded on Kickstarter. AJ has toured internationally.

Roslynn Cobarrubias – With about two decades of experience in the music industry and social media arena, Roslynn’s resume is highly impressive. She is the co-Founder & CMO of mydiveo.com, a global talent discovery & video resume platform that cultivates discovery and collaboration by providing artists and creatives with a mobile portfolio to showcase their talent. Last year, engage:BDR, a leading cross-device advertising solution company, announced its acquisition of mydiveo for US $7.4 million. Roslynn was also Senior Director of Artist Relations at Myspace Inc., a company she helped market since its early stages and helped develop for close to 10 years. Billboard Magazine named her one of the “Top 30 Music Industry Professionals Under 30″ alongside professionals Scooter Braun (Justin Bieber’s manager) and Daniel Ek (Founder of Spotify). Roslynn was also featured in The Source Magazine “Power 30″ alongside notables Diddy & Russell Simmons with the Myspace co-founders. She has produced over 500 live events & editorial programs with artists and brands like Jay-Z, Rihanna, Bruno Mars, Drake, Miguel, AT&T and Wendy’s. She is the current TV host/producer of ‘mydiveo LIVE,’ a music magazine show on cable network MyxTV, available in over 15M+ homes (DirecTV, Time Warner Cable, Comcast, Sony Roku, etc.)

Chef Charleen Caabay – Setting up a makeshift kitchen wherever she could, Chef Charleen started her colorful culinary adventures by opening her first pop-up restaurant in October 2012, building a solid following of foodies throughout the Bay Area and beyond. Shortly after, her Kainbigan Filipino Comfort Food, opened its doors in August 2013 in Oakland, California. She has been instrumental in introducing Filipino cuisine to companies such as Google, Zoosk, OkCupid and Eventbrite, to name a few. Chef Charleen also catered to such celebrities as Goapele, rapper Eve and famed poet Ursula Rucker.  In December 2016, Chef Charleen became the first Filipino American female chef to win in Food Network’s “Chopped” cooking show. She plans to travel to the Philippines with family in early 2017 to explore and get inspiration for her upcoming culinary programs and special event projects featuring Filipino cuisine. This will be launched this Spring and Summer upon her return to the San Francisco Bay Area.

There are more exciting speakers lined up when tfc_U Talks travels this year to San Diego, Seattle, Honolulu, Chicago, Virginia Beach, Toronto, New York, Sacramento and San Francisco.

To join the February 4 event, register online now at http://bit.ly/TFCUtalk2 . To receive updates on the other legs of the tfc_U Talks 2017 tour, visit https://www.facebook.com/TFCUniversity/.

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Growing Up In Walnut…

I was recently asked about my experience growing up in Walnut was and thought I’d share it below.

1. How did Walnut High change or impact you?

Going to Walnut High School and living in Walnut were some of the best years I’ve had in my life that later prepared me for not only my career, but in traveling & my day to day relationships. Because our city, school and faculty are so diverse I’m able to interact & bond with various groups of people easily. Practically every celebrity or artist I meet I tell them how great Walnut is or mention that I’m still best friends with the same folks I hung out with at SUZANNE & WHS. We even have our own social media hashtag #WalnutGirls & workout group #WalnutGirlWarriors close to 20 years later. 🙂  I thought it was normal to be close to your friends from high school, but as I travel the globe & meet new people, I realized how unique our experience there is and people really admire our bonds we created in school are closer than ever. A lot of people don’t have that or stay in touch with their HS friends like we do where we still regularly get together and spend holidays or major life events together.

Career wise, in WHS ASB under Mr. Farren, I used to play the music from the big speakers at lunchtime or at school dances for my sister, WHS President Chrystal Cruz’ 2002 class, while also handing out recorded songs to classmates on cassette tapes, which led me to pursuing DJing, starting my first college Third Floor Radio show at Mt. Sac and beginning my professional music career. I interviewed artists I always admired like A Tribe Called Quest, Dwele, The Pharcyde, Jurassic 5, Mos Def, Talib Kweli & many more from a tiny studio in Walnut. Back then it was just a passion of mine, but Walnut helped me learn that if I could do what I loved locally and for friends, than I could do it on a larger scale outside of our city but always repping our city. On my first TV interview on BET I wore a WHS “Must Have Stang Pride” shirt because I am so proud of our HS!

2. Any accomplishments from high school that you remember of?

Asides being the DJ at lunch, that was a huge accomplishment and I think the reason I even ran for ASB. 😉

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-1998 Class Vice President

-1998 ASB Speaker of the House and making the Hoofprint Newspaper cover when I dressed up as Superwoman with our VP Thivantha just so that we could win our final and last pep rally as Seniors because we lost everyone of them prior to the younger classes. 🙂 (picture attached)

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3. Any accomplishments now?

-Co-Founder/Chief Marketing Officer of mydiveo, a global talent discovery platform that has helped in talent booking for America’s Got Talent, the White House AAPI and many more brands/events that was recently acquired by Engage:BDR for $7.4 Million dollars.

-Television host/producer of ‘mydiveo LIVE’ TV show airing in 15 Million+ homes on cable network MyxTV. (Time Warner Cable, DirecTV, Sony Roku, etc.)

-5 White House visits under the Obama administration, helping book musical talent for the White House AAPI & recently getting to bring my Mom, Eve with me

-Named one of Billboard Magazine Top Music Industry Professionals Under 30 with Justin Bieber manager Scooter Braun & Spotify Founder Daniel Ek

-The Source Magazine Power 30 cover feature with Diddy/Russell Simmons with the Co-Founders of MySpace.com.

-Recently honored at the Toast To Urban Executives 2016 for being one of the top females in the urban music industry

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4. What are you up to now (career, education, etc.)?

Aside from being a MyxTV host/producer & mydiveo Co-Founder, I’ve produced over 500 live concerts/events & editorial programs with artists and brands like Justin Timberlake, JayZ, Rihanna, Bruno Mars, Justin Bieber, Drake, Kendrick Lamar, John Legend, Anderson .Paak, Miguel, AT&T & Wendy’s. I’ve previously helped launch MySpace.com & MySpace Music and spent a decade there as the Head of Artist Relations, while it was the first global social network and #1 website in the world, traveling the globe to help launch other countries like London, UK and Mexico City, MX. I love to speak at various music conferences & colleges across the globe like SXSW, Urban Network, New Skool Rules, UCLA and the LA Film School to hopefully inspire others to pursue their creative passions & utilize social media to further their careers. In my spare time I still love DJing, putting together fun filmed group workouts & working on our inspirational youth clothing line, Little B-Girl Clothing launching soon!