ON REPEAT: TDE’s KENDRICK LAMAR New Single “i” (“I Love Myself”) Produced By Rahki, Mixed By Ali

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Fans have mixed feelings on the much anticipated Kendrick Lamar’s first single from the sophomore album of the Compton, Ca rapper which features a sample of the Isley Brothers’ “That Lady,” but I love it. I’m happy that Kendrick went in a completely different direction that most expected him to while most importantly carrying a message with it not only thru the controversial album art which features a blood and crip together with their hands forming the signs of hearts instead of gang symbols. There have been comparisons to Outkast but Kendrick has been speaking about listening to The Isley Brothers and other classic music for some time.

“I bought the whole Isley Brothers collection,” Lamar said last year to Flaunt magazine. “I know all these songs because they were playing in my house growing up, but I didn’t know what I was singing … Now, I realize they were talking about some serious relationship s–t – being in love, being out of love …They were on some grown s–t.”

I’m looking forward to seeing what’s next to come from the album slated for release this Fall on Interscope Records. What are your thoughts on the song? Before reading any comments, take a listen and give your genuine opinion. Don’t judge artist’s music based on the perception of other’s first.

For more info: @kendricklamar

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