Sol Republic #OfficeTreats & 2015 Goal Setting

Thanks to Sol Republic I now have two items below that will help me in starting 2 of many new resolutions that I jotted down yesterday which included
1. to keep the house clean
2. to stay active and work out more than I had last year, setting aside time daily for some type of exercise.

Thanks to their new “Punk” wireless speaker, I could listen to music directly from my IPhone or IPod while I’m cleaning and just moving the tiny speaker and phone to every room. Surprisingly, just like I was late to catch on to ITunes, I was embarrassingly late to learn about the Bluetooth technology for speakers, including portable travel size ones like the one below. I’ve now cleaned the kitchen and the living room singing my favorite R&B songs that made the experience faster and more enjoyable which used to be something I dreaded.

Secondly, the “Everyday Active” Relays headphones came in handy when I recently traveled to Miami, Columbus and Las Vegas in the past few weeks. The reason why I loved them was their angled earbuds which allowed for me to toss, turn and run without having them fall out of my ears or move around as all others have in the past. This will come in handy as I plan to be more active not only in doors in the gym but outside activity that I tended to avoid in the past. Visit SolRepublic.com to learn more about their products that are affordable and make great presents for White Elephant gift exchanges, co-worker’s birthdays or sister’s graduation, especially those who will be traveling alot soon as I have and will be this year for Third Floor Network events across the globe.

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2015 Goal Setting.
As I was writing this article I got an email from my mom about “goal setting” from her District Manager with an article by Darren Hardy and since then have decided to change my list of resolutions to a list of tangible, actionable “goals” after reading the article below. My mom, Maria Alba has been a successful entrepreneur and insurance business owner for over 20+ years for Farmers Insurance with my sisters Rachelle Cobarrubias and Chrystal Cruz, she can personally accredit setting goals as to one of the secrets of their yearly success in high volume of clients.

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Over the past year since deciding on starting my own marketing and production company independently versus signing on to be apart of another large corporate structure, I look back and know that it wouldn’t have been possible without executing a list of goals which included but not limited to launching the “Homegrown Hero” artists/athletes and celebrities returning to their highschool program that we did a few weeks ago in Las Vegas with Castro & The Audibles, shooting our first music and lyric videos with our new FourXample Productions video company, produced several sponsored events for advertiser brands while still continuing to book the most popular, credible or buzzworthy new artists like Nick Jonas, Mike Will Made It ft. Rae Sremmurd, Pusha-T (The Clipse), Alesso, Wiz Khalifa for partner digital, offline, radio or TV shows and much more. Take a read below and know that you can get started on listing your goals any day of the year, not having to wait for the apple to drop in Times Square to get you motivated. Shoot me an email at info@thirdfloornetwork.com with your list of goals for 2015. Looking forward to seeing you complete them!

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The Life Changing Process of Goal-Setting
by Darren Hardy

While many people will be considering making a new year’s intention (and
ultimately fail!), I want you to be the success minded achiever that you
are and set your BHAG—Big Hairy Audacious Goal—for the year.

Here’s WHY goal-setting is important to you having the best year ever this
2015:

Years ago when I attended the funeral of Paul J. Meyer, I was reminded how full, rich and diverse a life he led. He achieved, experienced and contributed more than the lives of the average 20 people combined. Reading his obituary made me reassess the speed, quantity and sheer size of the goals I want to set for myself.

If Paul were here, he would tell you the reason for the quality and quantity of his successes came down to one skill: setting, sticking to and staying committed to BIG goals. In fact he wrote one of the first programs on the topic called “The Dynamics of Personal Goal-Setting.” A couple of ideas I’ll share with you come from my studies and practices of this program.

The Two Common Traits of Superachievers
I am often asked what common traits I observe as I interview and get to know many of today’s superachievers. The answer is easy because those common factors are shared by nearly 100 percent of top achievers. They are:

1) A relentless commitment to constant learning and;
2) Clear goals expressed in a beautifully crafted document detailing their
plans to achieve them.

Business 101: Goal Setting

You’ve probably read about the Harvard study below, but it’s worth reviewing again as we dedicate some significant time and energy to our decision to get serious about designing the life we want to lead.

Mark McCormick in his book What They Don’t Teach You at Harvard Business School tells of a Harvard study conducted between 1979 and 1989.

In 1979, graduates of the MBA program were asked to set clear written goals for their future and their plans to accomplish them. It turned out only 3 percent of the graduates had written goals, 13 percent had goals but they were not in writing and 84 percent had no specific goals at all–aside from getting out of school and enjoying the summer.

Ten years later, in 1989, the researchers again interviewed the members of that same graduating class. They found that the 13 percent who had goals that were not in writing were earning, on average, twice as much as the 84 percent of students who had no goals at all. Most surprisingly, they found that the 3 percent of graduates who had clear, written goals were earning, on average, 10 times more than 97 percent of their graduating class. The only difference between the groups was the clarity of goals they had set (and spelled out) for themselves when they graduated.

Now if you knew that stretching several hours out over eight weeks to devote to strategic goal-setting could multiply the results in your life by 10—surpassing the accomplishments of your peers, competitors, family members and neighbors—and produce 10 times more than what you are likely to achieve without defining your goals on paper—would you do it? Would it be worth it?

The Killer Advantage

No matter your background, education or current level of success, if you master the skills and processes I will take you through, you can instantly gain an advantage over everyone else around you. You can start to access more of the grand potential within yourself and achieve only in a few months or a year what it might take others their entire lifetime to accomplish. You can achieve vastly more in a shorter period than you ever imagined. The speed will amaze both you and the people around you.

No matter your lot in life you can win

I have a relative who is exponentially smarter than myself. In fact, he has a Ph.D. I, on the other hand, only finished one year of college. He is also incredibly talented—he plays several instruments, sings like an angel and has talents I can barely conceive of. He is a passionate romantic, has a warm and engaging personality and is generous, giving and loving. Not that I don’t possess some of these finer traits–but not anywhere near to the degree he has.

However, he is also nearly 50 years old, living in his mother’s home–the same one he grew up in–struggling to pay his bills (even though his room and board are free) and, of course, is incredibly unfulfilled, distraught and probably a bit depressed.

I have seen many people with average intelligence run circles around proclaimed geniuses. Why? The one who learns the skill of effective goal-setting and achieving has a better chance of becoming far more wealthy, successful and happier than many geniuses who don’t know what they really want and haven’t plotted a course toward their better future!

But I warn you, this is a serious program for serious people who want to create serious results.

Learning to set goals is a master skill of success. Without goals your life is like a boat without a rudder. You drift along with the current, inevitably crashing up on the rocks time and time again. Proper goal setting puts you in a speedboat and gives you a target to steer toward. You will go directly to your destination and with great speed.

HOW Goal Setting Actually Works: The Mystery ‘Secret’ Revealed

You only see, experience and get what you look for. If you don’t know what to look for, you certainly won’t get it.

By our very nature we are goal-seeking creatures. Our brain is always trying to align our outer world with what we’re seeing and expecting in our inner world. When you instruct your brain to look for the things you want, you will begin to see them. In fact, the object of your desire has probably always existed around you, but your mind and eyes weren’t open to “seeing” it.

This is actually how the Law of Attraction really works. It is not some mysterious, esoteric voodoo–which it sometimes sounds like. It’s far simpler and more practical than that.

We are bombarded with billions of sensory (visual, audio, physical) bytes of information each day. To keep ourselves from going insane, we ignore 99.9 percent of them. You only really see, hear or experience those upon which your mind focuses. This is why when you “think” something, it appears that you are miraculously drawing it into your life. In reality, you’re now just seeing what was already there. You ARE truly “attracting” it into your life. It wasn’t there before or accessible TO YOU until your thoughts focused and directed your mind to see it.

Make sense? It’s not mysterious at all; it’s actually quite logical. Now with this new perception, whatever your mind is thinking internally is what it will focus on and all of a sudden “see” within that 99.9 percent of remaining space.

Here’s an example: Did you ever buy a new car (or had a friend who did) and then you started to see that model and make ‘everywhere’? Seems like there are tons of them on the streets all of a sudden, doesn’t it? More likely than not, they’ve been there all along, but you weren’t paying attention to them. Thus, they didn’t really “exist” to you before.

So, when you define your goals you give your brain something new to look for and focus on. You give your mind a new set of eyes to see all the people, circumstances, conversations, resources, ideas and creativity surrounding you. With this new perspective, an inner itinerary, it can now proceed with matching up on the outside what you want most on the inside, your goal. It’s that simple, but the difference in how you see, experience and draw ideas, people and experiences into your life after you have clearly defined your goals is profound.

WHY Most Goal Setting Fails
Here are 5 big reasons goal setting fails:

1. You make a “wish list” and cross your fingers. As it says in the article, you cannot simply write down a list of wants on New Year’s Day, stick it in a drawer for the rest of the year and wait around for your life to change.

2. Your ideas are as clear as mud.
Your goals have to be crystal clear. You have to give clear instructions to your brain in order for it to see and “draw” into your sights what you need to accomplish your goals. Just like the combination on a lock, the digits in a phone number or an ATM code, if it’s off by only one digit it won’t
work.

3. You’re all talk.
Proclaiming your goal is just the starting point. Now you have to actually draw a map of exactly how you’re going to get there and define the resources you’ll need to arrive safely.

4. You have no “Houston.”
The management and control system necessary to operate your plan, keep you on track, measured and monitored through your journey through the unknown needs to be in place and/or accessible.

5. You lack reinforcements.
The support and guidance of people and resources you will need along the way for encouragement–and even a kick in the pants–is also key to accomplishing your goals.

Quotes From The Funk Volume Virtual Hip Hop Conference 11.22.14

Yesterday was filled with advice, funny stories and learning lessons from panelists ranging from artists like Hopsin, Wax, Propoganda, Chris Webby, Jarren Benton, Crooked I to booking agents like Matt Adler to music video directors like Jakob Ownes and venue talent buyers like Adam Stroul. Those that attended from across the world including Canada, Colorado and Georgia also got to chat with moderator and Funk Volume CEO Dame Ritter as soon as the conference was over. Here are some of our favorite quotes, for more info follow #FVHHC on Twitter and join the Facebook group: www.facebook.com/funkvolumeconference

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Panel 1: Teamwork Makes The Dreamwork, Putting Together A Successful Team

Work on yourself before working with other people. #FVHHC

“Relationships are crucial. It’s a small circle talking that are REALLY making moves. Keep a positive reputation” @MrFunkVolume #FVHHC

Communicating in person is a lost art form. Respect the levels of the hustle. #FVHHC

“Management is the NEW indie label. You have to be well versed in every facet to best use your resources and tools.” @willisactive #FVHHC

“Every artist has a different projectory and rhythm. With Run The Jewels their merch & live show is a larger priority.” @willisactive #FVHHC

“Figure out who you are as an artist before having a manager. Be humble enough to move on your own.” #FVHHC

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Panel 2: Getting On The Road & The Importance Of A Live Show

Start selling out your shows without an agent, film it, tie it together. Sell out your local shows & they’ll come to you. #BasicMath #FVHHC

“Go to other shows whether it’s lighting, backdrops, etc. “#investinyourself Give reasons for talent buyers to pay you.” @prophiphop #FVHHC

“Booking agents aren’t the finish lines. They are there to help you grow the fire of what you’ve already built yourself.” @mdotadler #FVHHC

“Those first few shows before you get paid, is how U learn to perform. Good stage presence is key these days for fans.” @ChrisWebby #FVHHC

“If the music is good enough it is going to spread organically.” –Adam Stroul #fvhhc

“Focus on creating good content, music/videos, rehearsing, watching other shows, etc. before looking to book tons of shows.” @STROUL #FVHHC

U might have to start W/ #SoftTicket sales = festivals/events built in audience. before #HardTicket sales where your the headliner. #FVHHC

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Panel 3: I Need More Views! Building A You Tube Audience

“In the beginning I wasn’t spending anything,my most popular video I shot was $800. It’s not the money it’s the creativity.” @bigwax #FVHHC

“The timing, tags, relatability & entertainment value is super important in creating shareable video content for fans.” @princeea #FVHHC

“Everytime I made a video, I would title the video w/ the name of the camera I was using & built a technical following.” @jakobowens #FVHHC

“You gotta just think of ways to be creative, money isn’t important. You can take us back to 0 & we’ll still rock shit.” @hopsin #FVHHC

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Panel 4: Why Make Your Own, Learn From Their Mistakes

“How many people come to see U perform live, how many people buy product, this is how U can measure your success.” #FVHHC @CrookedIntriago

“Online and free. Build a demand for your ish. Just gradually test visuals out there & have them engage w/your music.” @JarrenBenton #FVHHC

Thanks again to all those that tuned in! Keep @funkvolume posted with your progression! and when all else fails, remember you’re always #stillmovin

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Most Common Asked Questions By Indie Artists: How Do I Build A Team? Get More Video Views? Tour? Not Make Mistakes?

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As someone who’s worked in this industry for years advocating for indie artists, specifically indie hip hop artists, some of the most frequent questions that they ask me are in regards to building a team, getting video views, touring and what mistakes not to make. Thanks to Dame Ritter, CEO of one of the most successful current indie hip hop labels and the panelists for investing their personal time to answer these questions at the Funk Volume Virtual Hip Hop Conference November 22, 2014.

If you are serious in taking your career to the next level as an artist or an executive, invest in yourself by taking the time to attend this virtual conference. Hundreds have registered already so do so now before seats fill out and registrations close.

For more info visit:
www.funkvolumeconference.com

MEDIA PARTNERS: Omnia Media, Third Floor Network, Dash Radio, Beat Stars,
Hot New Hip Hop, Hardknock TV, Hip Hop Wired, Skee.TV, Hip Hop DX, Team Back Pack, DJBooth.Net

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Learn here how to monetize your creativity by Ryan Leslie.

Funk Volume Virtual Hip Hop Conference, Founded By CEO Dame Ritter, Sponsored By Third Floor Network 11.22.14

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“If you could spend $30 on a new T-shirt or quadruple that amount for a pair of shoes, you definitely have enough money to invest in your most important brand – YOU!”

WHEN: November 22, 2014 9:30AM-2:30PM

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WHO:
Mac Lethal, Jarren Benton, RA The Rugged Man, Crooked I, Chris Webby, Dame Ritter (Funk Volume Founder/CEO) and many more listed on http://www.funkvolumeconference.com Attendees will not only get Funk Volume’s perspective and what has helped us them to where they are (selling out venues throughout the country, a rare 3 former XXL Freshman artists on their roster and currently one of the most respected independent record labels in music) but they will include a diverse cross-section of artists and professionals so you can get a variety of perspectives on how to make progress in this industry.

WHY:
Often times music conferences are very expensive and time consuming to attend, once you factor in registration fees, travel costs, etc. They want to cut down on these costs and deliver information that artists can put to use immediately, right to the comfort of your home.

WHERE:
Available globally online, exclusively limited to the first 1,000 people for each panel.
Viewers could also join an ongoing Q&A and chat using the hashtag #FVHHC

More Info and to purchase tickets: www.funkvolumeconference.com

MEDIA PARTNERS: Omnia Media, Third Floor Network, Dash Radio, Beat Stars,
Hot New Hip Hop, Hardknock TV, Hip Hop Wired, Skee.TV, Hip Hop DX, Team Back Pack, DJBooth.Net

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(INTERVIEW) Your Morning Poison On Titan Internet Radio Hosted By Holly Santiago Ft. Roslynn Cobarrubias

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Had a blast returning to Cal State Fullerton to join fellow Walnut High School alum (Class of 2012) Christianne Holly Santiago on her Wednesday morning radio show called, “Your Morning Poison.” Walking thru campus down under the library where Titan Internet Radio still operates several years later with old rugs STILL on the wall gave me a sense of familiarity and comfortability before the interview. It was a humbling experience to return back to the place where working in the music industry was a developing dream after years as a working professional and now business owner. Holly and I discussed topics that came directly from CSUF students about the value of internships, how to network properly and developing your personal brand. I hope that anyone listens to it HERE or reads the interview below is inspired in whatever field they are in to continue to stay focused on their own dreams knowing firsthand that they are achievable. Special thanks to Holly and the TIR team for the hospitality! Excited to see where her journey takes her with such a great start as talented radio host/DJ and promotions director with experience at Seattle’s infamous KUBE 93 station, she has a promising career ahead of her.

To listen to our interview visit her “Your Morning Poison” mixcrate here or read below for tracklisting as well as written out answers:

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From David L: What did you initially want to be before you started your career? And when did you ultimately get on the path to where you’re at today?

I initially wanted to get into politics, my dream was to be a lawyer and the Mayor of the city where I’m from, Walnut, CA. It was a long “Alchemist” type of journey that I had that brought me to a career in music. I always loved music since a young age, I couldn’t sing or perform though, and it wasn’t until I was aware that you could work in other aspects of the music industry without being the actual entertainer or performer that I decided to pursue it full time. I was always the lunch time DJ in elementary school to high school, but it wasn’t until I started my own radio show and started taking radio broadcasting classes that I REALLY felt passionate in knowing what I wanted to do in life. It took working at several companies in different parts of the music industry to really understand where I want to be now which is increasing awareness, collaboration and monetization for artists in all areas which I work in today.

I know you started getting involved with radio and the music industry in college. Could you tell me about how you led to decide you wanted to work in the music industry?

Initially I wanted to just work in radio, but when I learned the truth behind commercial radio and you can’t choose the music you play during your programs, I began to think of other things that I wanted to do. I started meeting and getting to know the artists around me that I interviewed on my Third Floor Radio college radio show (where we had freedom to play the music and artists we wanted) and they became friends. I realized how much help they needed whether it was someone helping to throw their events, creating their online presence, promoting their music, etc. I realized there was an entire industry for music outside of just the restrictions of radio. I wanted to learn every piece of the puzzle so I could better help not only the artists but those that wanted to create their own careers in the industry.

Aside from school what else did you do to prepare yourself to begin your career?

Internships, volunteering, blogging and event producing was the #1 preparation for the real world when it came to establishing my career. After reading the book, “The Celestine Prophecy” I realized that there was no such thing as a coincidence. Everything and everyone we meet including our positive or negative attitude ultimately created or blocked the synchronicity in our lives. I started to produce concerts and help the artists that I loved that were featured on the radio show and starting learning the business. I would volunteer to help larger events to learn their process and how they made money alongside finding internships in radio, marketing, and networking. At every internship I took on, I considered it as serious job whether or not I was getting paid. I was the first person there and the last person to leave, putting my best foot forward so that anyone I worked with either wanted to hire me or recommend me to someone or a company that was hiring which they always did. Every job I received was via personal referral.

From David L: Any tips on how to get started and where to go for internships? What do companies look for in their interns/employees? How do we stand out?

Think about everything you love. What radio stations do you listen to, what clothes do you wear, what magazines or blogs do you read, what bands do you love. Because you are already passionate about these things you’re already an asset to them because you are a genuine fan of the brand or company. Find a contact and let them know you are interested in interning for them. You may have to do a few cold calls but chances are you might already know someone that worked there or knows someone there. Companies look for interns that they don’t have to constantly tell what to do. The interns are bringing ideas of how they could help their place of business increase awareness or sales. Research the companies that you are interviewing with and let them know of ideas that you have to help them increase awareness or sales. For example, they always love to reach college students and you are within that community, let them know that when they hire you that you will help grow that audience from your peers and that you’ll help gather ideas and opinions from people your age. You stand out not looking for a hand out but instead looking to gain valuable experience and relationships versus the thousands of there doing the opposite and when working there are just looking for a quick paycheck or name of a cool company that you work for to tell your friends about. Think of the word “internship” synonymous to the word “experience,” just as college students looking to develop careers in the medical field also complete a “residency,” it’s important to your career to get real-time experience before people hire you as a professional.

When you actually get the job, listen carefully daily of what your boss needs whether it be a daily task or advice of where to get the best chicken wings in the area. People remember people that help them. A great article on “10 Things That Should Be On Your Resume” could be found here that you might not have thought of.

Where and how did you get your first connections?

My very first connections started with the people around me. There were artists and creatives in the area that I’d often hang out with. Whether it was dancers I’d love to dance at the club with or local artists that I would go to a local show with. We started going to shows like hip hop performance clubs like UNITY or Lotus back in the day as well as things like the breakdancer B-Boy Summit and I started to meet more artists and their teams. I became genuine friends with these people and they became apart of my life. Over the years these emerging artists soon became the established artists of today, that I still could work with knowing our long history together including but not limited to The Pharcyde, A Tribe Called Quest, Dwele and Talib Kweli.

You’ve given me great advice on networking that will help me for the rest of my career. Could you share that with us now?

Networking is not just asking for what you want, 99% of the people you’ll meet until you have established a career will think they don’t need anything from you or a relationship with you. In the initial conversation, listen to what the person does, where they work or what they love and offer them something before you ask for anything.

IE: If you meet a record executive of your favorite band, mention you loved the band and you’d love to write a review of their concert and take photos at the event to share on your socials or blog or if you meet a potential boss and she says she loves steak, recommend the best steakhouse you know in town and offer to take her to lunch, just to pick her brain on advice in exchange. One good gesture will go a long way, some will get returned and others won’t but continue to pay it forward and it will eventually reciprocate. Read HERE for more tips on effective networking.

How did you get your start being the Director of Artist Relations at MySpace Inc.?

When I first met the founders of Myspace.com, I was the Director of Marketing for the National Association of Record Industry Professionals (NARIP) and LA Music Network (LAMN), my boss Tess Taylor was the president and would create workshops, panels and showcases alongside produce her own speaking engagements for people in the music industry. Her strong point was also providing career advice to every age group alongside start up music companies marketing advice. At one of the events I worked at, I met her friend Chris DeWolfe, founder of Myspace.com. I loved social networking at the time, Friendster was my main account to promote my college radio show but felt it to be too restrictive. I was one of the first to hear about Myspace.com and created a profile quickly and loved the expressive freedom it gave you.

When we met with Chris, my boss told him that I promoted a radio show as well as my own events. After the initial meeting, she set one up with him and he asked me if I had any ideas of how to market Myspace.com to artists and creative’s. At the time, I was working on helping promote the Black Eyed Peas new music video that I helped introduce a director friend to produce after he sent me a great treatment for and mentioned we were throwing a party for it in a few weeks. I told him that we could promote Myspace on the flyer digitally and offline as well as integrated them into the party with giveaways. This became one of the first Myspace parties and I continued to do the same thing bringing artist opportunities via events or programs to the platform for the next 10 years of my life.

Who are some of your favorite/most memorable artists that you’ve worked with and why?

I wrote a blog about my top 9 memories and artists I worked with at Myspace that could be found here: https://thirdfloornetwork.com/2013/12/11/my-top-9-myspace-memories-over-the-past-9-years-3/ – there are so many ranging from A Tribe Called Quest to Drake to Pitbull, but the top 3 include when Justin Timberlake bought/became an investor in Myspace, it was fun working on JT song premieres or secret shows as I was a big N’Sync fan growing up. Another was our Jay Z show in NYC where kids slept outside to get tickets to the free show that otherwise couldn’t afford a ticket to a Jay Z concert but have been fans since they were kids. Some of the kids in line had tattoos of Jay-Z on their arms or named their kids Jay but have never been to a show. We produced the show in an intimate 700 person venue the day before he had 2 sold out shows playing for over 40,000 people in 2 days at Madison Square Garden. Lastly, when Justin Bieber came to my office with his mom and a year later I was interviewing him on the red carpet of the GRAMMYS was amazing, made me realize first hand how dreams really do come true and how those in the music industry can instantly change people’s lives.

You’ve worked in so many fields of the music industry. From radio, production, to marketing, and more, what was it like for you to be learning these new tasks and jobs?

Because I was passionate about the music industry and learning every aspect of it, whether or not I was getting paid, they never felt like “jobs.” A job to me was like my first job working at the West Covina Mall selling shoes at The Athlete’s Foot, although I loved it too and loved playing music there, I wanted to leave as soon as my shift was over, standing all day. When I worked in any part of the music industry, every time I learned something new it was beyond rewarding, I felt that it was kind of like a video game, learning each step as each task was given, doing something I loved. I heard early on to “find something you are passionate about to work in and you’ll never feel like you are working,” and this became my reality. I understand my life’s purpose in helping people.

From Leslie: What are the steps you took to maintain your name in the music industry? And how were you able to get some of the top names and artists to be a part of your career?

I always loved working with new artists that I believed in and loved their music. My “Third Floor Radio” show stands for 3 levels: past, present and future and my favorite part was highlighting those that people didn’t really know about but were on the cusp of breaking if the right people heard them. I helped a lot of new artists out whether it was through the radio show (giving them their first interview) or booking their show by having them perform at one of my events or creating their Myspace profiles for them and a lot of the artists remember that because Myspace really helped their careers take off. Some of the biggest DJs and artists today started on Myspace, and am grateful to be apart of those times. And until this day I help artists get booked to perform on TV for the first time or help them get their first big check from an advertiser sponsored program/event and they always remember who was the “first” to do these things. Thanks to the people around me I’ve been able to maintain those initial relationships and help a lot of these artists develop into the top names they are today either directly or indirectly introducing them to someone in my network.

How do you handle the pressure of dealing with everything at once? And how did working in the music industry change you emotionally?

I’m a very emotional person. One of my biggest challenges to this day is not to take everything personal. For example, I’ll meet someone who has a full time job at their job and I’ll offer to help them, say it’s booking an artist. Instead of returning the favor, they constantly call me and never tell their employers of how they are getting the artists. They get rewarded with a salary but don’t provide me any compensation or recognition for the artist that was booked via my relationship. It’s hard not to take a scenario like that personal and the initial reaction is to get emotional but I’ve learned to suppress the emotions and focus at the task at hand and know that everyone might not mean to do the things they do because they haven’t been taught how to network or work with someone properly. I handle dealing with everything at once by delegating what I know I can’t do or not great at to someone who could do it better for me and either pay them or reciprocate the favor.

From David L: Any stories of failure before you became so successful? If so, how did you bounce back?

I failed at trying to do everything at once. I had a radio show, produced events, had 2 internships, was going to college, DJing, started a clothing line, while helping artists develop their career. Doing multiple things wasn’t the issue, it was delegating tasks to a team or inviting help. I feared that if I didn’t do everything myself that it wouldn’t get it done. I thought I could do it all myself and eventually spread myself too thin. What was previously fun now became stressful and I disappointed a lot of people because I was excited about wanting to help but I just didn’t have the time when doing 100 things at once, I eventually burned myself out.

I also wrote a blog about my initial failure in trying to learn how to “network” here:
https://thirdfloornetwork.com/2014/08/14/5369/ – someone called me out on how I didn’t know how to properly network at a young age that I’m grateful for.

Luckily, one person that I met with was completely honest with me. At the time I mentioned how it would be great to promote my college radio show flyers at his professional training studio or announce the program in his class without offering anything in return for such a gesture such as a featured interview on the radio show or helping him market his training services. He said bluntly to me that day, “you don’t understand networking.” This puzzled me because I was involved with several networking organizations and my entire mission statement was centered around wanting to help people. After initial shock statement, I learned of what I was doing wrong and was glad that he took the time to explain his initial frustration that stemmed from others (mostly younger) also making the same mistake.

I was giving the impression that all I cared about from the relationship was what I could personal gain, without giving much thought to what they had to personally gain from either helping me or a long term business and personal relationship. From that point on, I vowed to trust synchronicity and karma and help those that I believed in, first without expecting anything in return, especially those who were able to “pay it forward” in helping another person within my network. Those that didn’t offer the reciprocation of also helping someone else or myself were less likely to get a response after the initial non circular experience.

I feel blessed now to have that experience so that I could tell others not to make the same mistakes I did. =)

How do you multitask?

I love what I do so I love to do everything I do and learning each task doesn’t become a burden, but here are some key points to keep in mind when having to do several things at the same time such as having multiple jobs or responsibilities:

1.Establish your goals. Think with the end in mind. If choosing between two things to do, go forward with the one that could bring you one step closer to your goal, even if it’s a small thing such as following up via email with a potential future mentor or making a list of bands you want to potentially interview. You could always get back to the other things later but want to make sure you get done first what is moving in the same direction.

2. Give time to complete hard tasks for your full attention. Let it be known
to family, friends (and yourself) that you need an hour or two that you are in deep concentration or focus on one thing that requires focus such as studying, producing a presentation, prepping for an interview, etc. Plan time to have time so you don’t feel pressured to rush to get it done or don’t even try because the task seems too daunting and you feel you are busy with prior commitments to everyone around you.

3. Make a list of every task that needs to be done in an excel or some type of easy to manage tracking form. Prioritize the asks into “Urgent and Important,” “Important but not urgent,” and “Would Like To Do But Not Urgent” – to simplify you could tag them as A, B or C. Go thru your day and try to get at least A done if you have everything you need, if not, go back to it and do as many A’s as possible. Move to B’s and C’s if those tasks get accomplished, that way each day you are getting the most important and urgent things done first. They could be small things such as getting the drain fixed or as big as finishing a term paper. It will help you to not procrastinate or waste time on things that aren’t important that seem urgent until you write them down in your list with other things you need to do. Will start to feel great to check things off your list daily.

4. Use wait time efficiently in between different projects. IE if you know you are taking the train to work, plan to create your grocery list on the train and not in the middle of the work day or when you get home and you are already tired.

5. Plan for something YOU want to do each day as something important. IE: exercise, watch reality TV with your boyfriend, buy ice cream or call an old friend to catch up that way you also feel rewarded for your hard work of doing multiple things at once by doing one or more things that give you pleasure each day. Stop doing the things or being around the people that drain your time or doing the things you dread, you could pay someone to do those things and/or reward yourself for completing them.

6. Get comfortable with saying, “No.” Your true colleagues, friends and family will understand not having the bandwidth to do what they need your help in. Even if they don’t, it’s okay. It’s YOUR time. You don’t owe anyone anything. If they helped you in the past, let them know you will return the favor but at this right second you can’t (maybe provide an alternative) and move on. Don’t get stuck on guilt and let them know the better you can take care of yourself and your goals/duties, the better you will be available to help others such as them in the future. This is a hard one that I struggle with everyday, but you’ll be surprised at how much time opens up in your schedule when you remove doing things for other people.

Tune Into “Your Morning Poison”
Wednesdays 10-11AM PST
www.titaninternetradio.org

(VIDEO) Learn How To Monetize Your Creativity Directly With Your Fans By RYAN LESLIE On Hot 97

Ryan Leslie sat down with Old Man Ebro, Peter Rosenberg and Laura Stylez to discuss his Disruptive Media company helping artists monetize creativity starting with your most loyal supporters, fans and social following. The sensational headline reads, “Cassie got me paid & I still make more money than most artist!” but it was a much deeper conversation and real math in how he’s been able to sustain a high profile, affluent lifestyle as a globetrotting producer and artist. They were surprised at how the interview took a different turn and were pleasantly surprised in learning what he’s already taught 50 Cent and Talib Kweli.

At the end of the video, Ryan discusses his new single available on MZRT.com and gives away his phone number to anyone who wanted to join the social music #RenegadeNation revolution he’s helping to spearhead which includes knowledge of what’s under the hood of the music industry that once seemed to hard to digest for the everyday artist. Click HERE to read more about making money as an indie artist.

For more info text Ryan at:
+1-915-600-6978
ryan@renegadesnyc.com

Download DJ SKEE’S NEW DASH RADIO APP: Free Radio. More Variety. Zero Commercials.

We grow up on great radio programs like the Wake Up Show, Friday Night Flavaz, Divine Forces Radio, Chocolate City on KCRW, Mike Nardone on KXLU, Westside Radio on KDAY hosted by Julio G., they inspired us by their unique unrestricted programming and exclusive in-depth interviews to create Third Floor Radio highlighting the classics alongside helping discover new talented artists. Excited there is a new platform that allows for the same soundtracking for every genre of music. In case you missed it, also check out why DJ SKEE quit radio here.

Download the new DASH Radio APP for IPhones HERE and comment below of what you think.

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From DashRadio.com:

“Ever think that radio sucks with the same few songs and playlists over and over? Don’t forget the 15 minutes of commercials per hour too, and lack of variety and personality. DASH Radio brings the magic back radio once had. We don’t have or want 1000’s of stations (that only simulcast FM broadcasts and the same 10 formats repeatedly), or the lack of variety and energy computer powered playlists give you- DASH is all original and real, with the most authentic and credible stations, DJ’s, and team behind us.

Dash Radio was created by the world’s biggest DJ’s who became fed up with the limitations of regular FM radio (and hate internet playlists that pose as radio powered by soulless computers). Together, we formed Dash with one goal: to provide the best radio platform in the world. This means all the variety you ever wanted with zero commercials… oh ya, all live 24/7, for free.

We work hard to provide the best radio experience in the world (seriously, there are live DJ’s in our studio right now 24/7) but please tell us what you want to hear, add, or change as we are constantly evolving. If you like what you hear and want to help us grow, tell your friends to join the evolution of radio. Thanks for being down with us on day one.”

DASH has a fast and easy interface: simply click on your favorite preset stations (like the dashboard of a car) and go. No ad’s, new windows, or searching. Everything is done with a simple tap!

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Industry Quotes:

Radio has always been the biggest avenue for music discovery. DASH provides an innovative platform for artists while offering listeners the variety they want, without limitations.” -L.A. Reid

“DASH is the best radio app in the world.” -DJ Skee.

“Music powers my workouts and sets the tone before a game. Dash Radio provides the easiest way for me to listen wherever I go with no interruptions or commercials.” -Adrian Peterson

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DASH Radio features:

•No commercials or awkward pauses between songs

•REAL DJ’s playing music! No computers and algorithms controlling you

•50+ ORIGINAL (not simulcast from FM) live streaming stations

•The fastest & simplest way to listen to music

•Revolutionary dashboard system to change stations easily

•Interactivity with DJ’s, artists, and other listeners as in real time

•Stream the music via bluetooth or cord to your car & speakers/headphones

•Amazing sound quality

•The best programming in the world

Plus you can purchase the songs you like with one simple click to ITunes.
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For more info:
DashRadio.com
Twitter: @Dash_Radio
Facebook: www.facebook.com/dashradio
Instagram: @DashRadio

LIL WAYNE, JUSTIN TIMBERLAKE, THE ROOTS & More Participate in the ALS Challenge, Onsite Today With JHOANNA ALBA Of ALBA LEGACY Shooting Her Challenge

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The ‘Ice Bucket Challenge’ Has Raised Millions for the ALS Association, a snipped of the history and current earnings listed below via a NY Times article written by Emily Steele. Current participants in the challenge include but not limited to Justin Timberlake, Lil Wayne, The Roots, DJ Jazzy Jeff, Reggie Bush, Lebron James, Bill Gates, Iggy Azalea, Adam Levine, Blake Shelton, Jennifer Lopez, Justin Bieber, Scooter Braun and millions more.

“Pete Frates can no longer speak. But in the last two and a half weeks, a video posted on Facebook by Mr. Frates, a 29-year-old former college baseball player, has inspired people like Bill Gates, LeBron James, Chris Christie and Taylor Swift to dump a bucket of ice on their heads and speak out for his cause.

The “Ice Bucket Challenge” has lit social media on fire, raising both money and awareness for amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease. About 30,000 Americans now have the disease, which attacks nerve cells and ultimately leads to total paralysis, though the mind remains sharp. Life expectancy is typically two to five years from the time of diagnosis.

The stunt goes like this: People make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram or other social media sites, and then challenge friends to do the same within 24 hours or donate $100 to ALS. (Many do both.)

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Giants receiver Victor Cruz doused himself in the “Ice Bucket Challenge” to raise awareness of amyotrophic lateral sclerosis.Giants Join Ice Bucket Challenge to Raise Awareness of A.L.S.AUG. 11, 2014

People have shared more than 1.2 million videos on Facebook between June 1 and Aug. 13 and mentioned the phenomenon more than 2.2 million times on Twitter since July 29, according to those sites. Donations to the ALS Association have spiked. As of Sunday, the association said it had received $13.3 million in donations since July 29, compared with $1.7 million during the same period last year. It said there were about 260,000 new donors. (With a spate of celebrities and business executives joining in over the past few days and pledging contributions, that number is expected to rise.)”

Read the full story HERE.

Today we helped Jhoanna Alba, professional athlete designer/stylist and CEO of her Alba Legacy custom clothing company shoot her ALS Video Challenge video with former NBA All Star and current ESPN commentator Jon Barry.

Watch it here.Visit the ALS website to make your donation,

icebuckey

jho

100 Happy Days Challenge: What Is It, What I Learned, Can You Do It?

When I first was asked to participate in the #100HappyDays challenge, I didn’t think that I could do it. 100 straight days of posting images of one of the things that made me happy that day seemed overwhelming as well as excessive. But when I heard that 71% of the people that started the challenge never finished claiming lack of time as the main reason, I was determined to finish it. I was busy but not too busy to be happy. The first week was easy- highlighting what makes us all happy daily: Love, Food, Family, Work & Friends. But when “real” life challenges started to come into my life such as stress, loss, politics, disappointment or injustice, those were the hardest times to still remain positive and find the rainbow on the rainy days. There were days that I didn’t feel like there was anything to be happy about, but in reality, there was, I was forced to notice them and I’m glad that the challenge helped me change my perspective on thinking happiness could not be experienced on our most difficult days. I started to think of the things I was happy about first rather than all of the negative first towards the end of the 100 days.

Similar to running a marathon on a smaller scale, once I was mid point it was hard to turn back and I wanted to finish the challenge. Moving forward I feel blessed for each day as it comes and not only the days that I attend church or special event but with every little thing in life that I now take notice of what makes me happy. Everyday my boyfriend/bestfriend and I ask each other “what’s the best thing that happened to you today?” as opposed to jumping into complaining about everything that went wrong and that stemmed from the organically gained positivity of this challenge. Towards the end rather than feeling happy once a day I started to feel happy throughout most of the day and not being able to decide which I wanted to post, a great problem to have. Problems seemed small in comparison to what else was going on in the world alongside comparing it with what there was to be grateful about.

I dare you to try it as well, whether you feel comfortable to do it via your social networks or privately in a personal journal, I hope a similar experience is duplicated for you. Thank you to those of you who haven’t deleted or un-followed me because of my daily posts and understood why I was participating. 😉 hoping to inspire others to remind themselves what they may be similarly happy with whether it be at work, at home cooking or a joyous event like a wedding. Within these 100 days I’ve learned to appreciate the people around me even more so as well as feel re-energized in the passion for my work and everyday excitement of starting my own company and glad that I have something to look back to during the challenging days that will inevitably come again. Even the smallest thing like the biscuits from Red Lobster or a rerun of Brown Sugar on TV will bring an easy smile to my face.

Additional details of the 100 Happy Day challenge below, visit 100happydays.com as well for more info!

Here are some of my favorite days of the 100:

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**

Click the images below for more details of how the challenge works:

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For more info: 100happydays.com

Indie Artists Could Learn Alot From Ryan Leslie & His #RenegadeNation

Indie Artists Could Learn Alot From Ryan Leslie & His #RenegadeNation

So much to be said with what Ryan Leslie has created with his #RenegadeNation visual below- if you are an artist, take note while watching the video and learn more about how you can make REAL money i in the music industry HERE.

Also watch: “From Sofia With Love”

A concert film documenting the first rap concert performed at the National Opera in Sofia, Bulgaria – independently funded and realized by Ryan Leslie and members of his #Renegades Music Club.

Email him direct: ryan@renegadesnyc.com

Text him direct: +1-915-600-6978