Growing Up In Walnut…

I was recently asked about my experience growing up in Walnut was and thought I’d share it below.

1. How did Walnut High change or impact you?

Going to Walnut High School and living in Walnut were some of the best years I’ve had in my life that later prepared me for not only my career, but in traveling & my day to day relationships. Because our city, school and faculty are so diverse I’m able to interact & bond with various groups of people easily. Practically every celebrity or artist I meet I tell them how great Walnut is or mention that I’m still best friends with the same folks I hung out with at SUZANNE & WHS. We even have our own social media hashtag #WalnutGirls & workout group #WalnutGirlWarriors close to 20 years later. 🙂  I thought it was normal to be close to your friends from high school, but as I travel the globe & meet new people, I realized how unique our experience there is and people really admire our bonds we created in school are closer than ever. A lot of people don’t have that or stay in touch with their HS friends like we do where we still regularly get together and spend holidays or major life events together.

Career wise, in WHS ASB under Mr. Farren, I used to play the music from the big speakers at lunchtime or at school dances for my sister, WHS President Chrystal Cruz’ 2002 class, while also handing out recorded songs to classmates on cassette tapes, which led me to pursuing DJing, starting my first college Third Floor Radio show at Mt. Sac and beginning my professional music career. I interviewed artists I always admired like A Tribe Called Quest, Dwele, The Pharcyde, Jurassic 5, Mos Def, Talib Kweli & many more from a tiny studio in Walnut. Back then it was just a passion of mine, but Walnut helped me learn that if I could do what I loved locally and for friends, than I could do it on a larger scale outside of our city but always repping our city. On my first TV interview on BET I wore a WHS “Must Have Stang Pride” shirt because I am so proud of our HS!

2. Any accomplishments from high school that you remember of?

Asides being the DJ at lunch, that was a huge accomplishment and I think the reason I even ran for ASB. 😉

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-1998 Class Vice President

-1998 ASB Speaker of the House and making the Hoofprint Newspaper cover when I dressed up as Superwoman with our VP Thivantha just so that we could win our final and last pep rally as Seniors because we lost everyone of them prior to the younger classes. 🙂 (picture attached)

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3. Any accomplishments now?

-Co-Founder/Chief Marketing Officer of mydiveo, a global talent discovery platform that has helped in talent booking for America’s Got Talent, the White House AAPI and many more brands/events that was recently acquired by Engage:BDR for $7.4 Million dollars.

-Television host/producer of ‘mydiveo LIVE’ TV show airing in 15 Million+ homes on cable network MyxTV. (Time Warner Cable, DirecTV, Sony Roku, etc.)

-5 White House visits under the Obama administration, helping book musical talent for the White House AAPI & recently getting to bring my Mom, Eve with me

-Named one of Billboard Magazine Top Music Industry Professionals Under 30 with Justin Bieber manager Scooter Braun & Spotify Founder Daniel Ek

-The Source Magazine Power 30 cover feature with Diddy/Russell Simmons with the Co-Founders of MySpace.com.

-Recently honored at the Toast To Urban Executives 2016 for being one of the top females in the urban music industry

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4. What are you up to now (career, education, etc.)?

Aside from being a MyxTV host/producer & mydiveo Co-Founder, I’ve produced over 500 live concerts/events & editorial programs with artists and brands like Justin Timberlake, JayZ, Rihanna, Bruno Mars, Justin Bieber, Drake, Kendrick Lamar, John Legend, Anderson .Paak, Miguel, AT&T & Wendy’s. I’ve previously helped launch MySpace.com & MySpace Music and spent a decade there as the Head of Artist Relations, while it was the first global social network and #1 website in the world, traveling the globe to help launch other countries like London, UK and Mexico City, MX. I love to speak at various music conferences & colleges across the globe like SXSW, Urban Network, New Skool Rules, UCLA and the LA Film School to hopefully inspire others to pursue their creative passions & utilize social media to further their careers. In my spare time I still love DJing, putting together fun filmed group workouts & working on our inspirational youth clothing line, Little B-Girl Clothing launching soon!

Annual Warmth Drive

Everyone’s story is different…
There are many misconceptions of how people end up homeless. Sadly, there are numerous unfortunate reasons: sudden loss of employment, mental illness, a life altering event w/no family or friends to turn to, the possibilities go on.. So even though we may not be able to fix their situation, at least we can hopefully warm their heart by letting them know someone cares for them and provide them an ounce of hope and optimism. Infinite thanks to the most amazing family and friends who come together year after year to do our small part of sharing the warmth. 10 years strong and only getting stronger! For the next few weeks we will be gathering new items of warmth (gloves, scarves, socks, sweaters, beanies, etc.) and will be wrapping them up to create gift bags at our #WalnutGirls Xmas Party 12/23 to distribute to the streets of DTLA early Christmas morning.

*Gift cards also welcomed to purchase new items if you can’t make it to the store but must be received by 12/20.

Let’s spread the LOVE, share the WARMTH! For more info of where to deliver the items, email ros@thirdfloornetwork.com or message me on instagram: @roslynnc. =)

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Kababayan Today Roslynn Cobarrubias Interview w/Host Gi Tongi

Here is the 3 part interview in case you missed Kababayan Today where we talk about our mydiveo acquisition to engage:BDR, finding myself in the Philippines with Apl.de.Ap & crew, (changing my life/perspective), traveling to the White House aka “Brown House,” the fun of being a baon carrying proud Pinay in the music industry getting to work with artists like JustinBieber Drake Bruno Mars early on when they were baby superstars & launching Little B-Girl Clothing soon solely dedicated to inspire young girls creativity with a portion going to support non profit organizations for the group. Thanks again Giselle Tongi Walters for letting me share my story, hopefully for the benefit of helping young creatives know that it IS possible to live with passion & purpose while LOVING what your doing & God by your side. Don’t judge the bad hair day or the several times we cried

Part 1:

http://players.brightcove.net/4898530858001/B1bTOuOXc_default/index.html?videoId=5214614283001

Part 2:

http://players.brightcove.net/4898530858001/B1bTOuOXc_default/index.html?videoId=5214617105001

Part 3:

http://players.brightcove.net/4898530858001/B1bTOuOXc_default/index.html?videoId=5214627697001

#WalnutGirlWarriors The Obstacle Course w/Deniro Farrar & GUTS Over Matter Fitness

#WalnutGirlWarriors Training Session 1 for the 2017 Warrior Dash at The Obstacle Course at Newport Mesa YMCA w/Deniro Farrar & trainer Cody of GUTS Over Matter Fitness.

For more follow:
#WalnutGirlWarriors
@leaderofcultrap (Deniro Farrar)
@gutsovermatter

for more info on future workouts, email ros@thirdfloornetwork.com

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‘Brown House’ At The White House (Filipino American History Month)

The White House AAPI hosted the 2nd annual Filipino American History Month with a series of panels and performances which mydiveo helped to book talent for and Billy Dec hosted. To celebrate #FilipinoAmericanHistoryMonth, we did what all Filipinos would do at the #WhiteHouse to celebrate with loud music, amazing singing including #DahilSaIyo in Tagalog by Jessica Reynoso, endless inside joke laughter & lots of photo taking, all the while Apl.de.Ap catching Pokemon at #FAHM2016.  Thank you @WhiteHouseAAPI for having us, watch more exclusives on #mydiveoLIVE on @MyxTV, watch this full video on my FB & Liane V. full performance on @mydiveo now.

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Kollaboration To Host “Asian Americans Break The Silence And Stereotypes Panel at SXSW 2017

BY  for Kollaboration.org

Panel focuses on Asian American representation in the media and the people working to increase visibility

The Austin, Texas festival South By Southwest (SXSW) is a nine day event featuring artists, business professionals, musicians, film and TV leaders, and more who come together to attend in panels, screenings, and concerts. SXSW is the largest multi-media festival of its kind, and last year over 8,000 attendees came to Austin for its panels, keynote speeches, screenings, and performances while over 70 thousand people came to the 4-day trade show. 2016’s lineup hosted Barack and Michelle Obama as the keynote speakers, featured over 142 film screenings, and over 2,000 festival showcase acts from 62 countries performed. The cross-collaboration in the media and tech industries creates a place for innovators and upcoming talent to work together and inspire one another.

Kollaboration Executive Director Minji Chang will be joined by writer Phil Yu of Angry Asian Man, actor and co-founder of  the artists collective We Own the 8th Dante Basco, and comedian and founder of Disoriented Comedy Jenny Yang on a SXSW Social Impact panel,” Asian Americans Break the Silence and Stereotypes” discussing Asian American representation in the arts. Asian Americans have often been underrepresented, stereotyped, or whitewashed in mainstream media and left very much invisible. In recent years, a growing grassroots movement and collaborative effort of API creatives in new media, music, & film have changed the scene & brought this issue to the forefront after years of cultural evolution.

“We are witnessing a turning point for minority representation in new media,” Minji Chang, Executive Director at Kollaboration, said. “A million different micromovements have brought us to a point where the underrepresented feel more compelled and increasingly confident to voice their dissatisfaction with the status quo and envision a richer, more diverse narrative that benefits us all. SXSW is an incredible and respected  epicenter for innovative thought and creativity, so I’m honored to have this panel be a part of that larger conversation. It’s an exciting time for the Asian American artistic community,  as so many passionate, talented creatives blaze new trails and bring their stories to the limelight. This is only the beginning.”

These leading Asian American creatives will discuss the layered issues behind how absence in media representation leads to the challenges of being pegged as “unmarketable” by Hollywood, and showing the ways API stories enrich, entertain, and leave an impact on universal audiences.”

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Panelists:

Minji Chang, actress & director of Kollaboration: Christine Minji Chang is a Bay Area native and a well-traveled California girl whose love for music, film, theater, and science have grown over the years. She is the 2nd child of 3 to Korean immigrant parents, who came to the US from Seoul in 1980. With a dual cultural upbringing, Minji navigated the many highs & lows of figuring out her identity & purpose in the grand scheme of things. At a young age, she struggled to clarify her life’s calling of being a doctor or an actor. After getting a degree in Public Health from UC Berkeley, Minji worked in the public health sector in violence prevention work before giving corporate America & technology a try at Macys.com. She was in San Francisco, after all. Meanwhile, Minji started volunteering for Kollaboration, which would become her fulltime job as executive director. She also began acting professionally. Her journey has taught her the importance of authenticity, grit, and courage & the ability to heal & transform through art.

Phil Yu, creator and writer at Angry Asian Man: Phil Yu is a writer, speaker and host best known as the founder/editor of Angry Asian Man, one of the most widely-read and longest-running independent websites covering news, culture and perspectives from the Asian American community. The Washington Post calls Angry Asian Man “a daily must-read for the media-savvy, socially conscious, pop-cultured Asian American.” Mixing humor with criticism, Phil’s commentary has been featured and quoted in the New York Times, National Public Radio, CNN, NBC, Wall Street Journal, BuzzFeed and more.

Jenny Yang, actress & co-founder of DisOriented Comedy: Jenny Yang is a Los Angeles-based writer and stand up comedian who produces the first-ever, mostly female, Asian American standup comedy tour, Disoriented Comedy, and The Comedy Comedy Festival: A Comedy Festival, a comedy festival showcasing the best in Asian American comedic talent. In 2016, Jenny was honored as a White House Champion of Change for Asian American and Pacific Islander Art and Storytelling. Taiwan-born and Southern California-raised, Jenny is a frequent collaborator on viral Buzzfeed videos that have amassed over 20 million combined views, and actor in numerous digital projects including Comedy Central’s “White Flight.” In 2015, she was dubbed one of Los Angeles’ “most fascinating people” in LA Weekly’s annual “People” issue. Drawing from her former career in politics, Jenny is a regular commentator on politics and pop culture with contributions featured in National Public Radio, The Guardian, NBC News, BBC News, Al Jazeera America, Complex Magazine.

Dante Basco, actor & co-founder of We Own the 8th: Dante Basco is an American actor, voice actor, and dancer. He is best known for his role as Rufio in the 1991 live-action film Hook. Dante is a Filipino American born in Pittsburg, California and raised in Cerritos and Paramount, California. He has four siblings, including actor Dion Basco. He is also known for voicing Zuko in the Nickelodeon series Avatar: The Last Airbender, and Jake Long from the Disney series American Dragon: Jake Long. He also starred in the hit Indie films The Debut and But I’m a Cheerleader. He attended Orange County High School of the Arts[6] in the Music and Theatre Conservatory and graduated in 1993. He had guest roles on television shows The Fresh Prince of Bel-Air and Hangin’ with Mr. Cooper, and had a recurring role on Moesha. After portraying characters of various Asian ethnicity except his own, he portrayed a Filipino American alongside his three brothers and sister in the independent film The Debut.

LINK TO SXSW SCHEDULE: http://schedule.sxsw.com/2017/events/PP65346

About Kollaboration: Kollaboration is a 501(c)3 non-profit organization and movement founded in 2000 by Paul “PK” Kim to support the endeavors of Asian and Pacific Islander Americans in the arts. Kollaboration’s mission is to build bridges, out-create negative stereotypes and promote diversity by providing platforms to discover, empower and connect the next generation of API artists and leaders. Kollaboration programs seek to highlight and bring awareness of API talent to the mainstream media and drive change in popular culture.

Papa Alba & Traveling To The Philippines For The First Time Changed My Life… (My “Noong Araw” Story for FPAC25)

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As apart of the FPAC Builders planning team this year, we were asked to share a “Noong Araw” story for FPAC25 Filipino Arts & Culture Festival taking place at Echo Park this Saturday October 8. Some of these stories will be shared in the PAN Pavilion, hope to see you all there to experience the best in Filipino music, food, arts & culture! Apl.de.ap, DJ STAHYL (My Digital Kidz / JABBAWOCKEEZ) and many more will be performing and co-branded FPAC/ALBA Legacy shirts will be on sale, all proceeds going to Fil Am Arts.

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When you are kids you think your grandparents are going to live forever, while you’re running around with your cousins, they are there at every family gathering as the center of it all, sometimes the reason why everyone came together. They are the first and last person you want to greet out of sign of respect but also because they always made you feel like you were the most important person in the world, even when there were dozens of you. It was no different with our Papa, Miguel Alba, he had 7 kids, dozens of grandkids, great grandkids and ‘Jacks,’ (because he couldn’t remember everyone’s name he called our boyfriends Jack #1, Jack #2. etc. =) He was the sweetest, funniest, and strongest man I knew, especially growing up without really seeing my paternal father, he was my father.

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Every week, twice a week, he walked over 2 miles round trip to buy lotto tickets right before the LA Lakers game and tell us what he was going to buy for us once he won. Stressed at work? Didn’t have money for a new car? Don’t worry! Papa was going to win the lotto soon to make it all better and once he won the lotto he was going to take us back to the Philippines where he loved more than any place in the world. Every Sunday as he got older I used to take him to church than to eat Filipino food, at the restaurant, he was always the center of attention telling the waitresses what he was going to do for them with his upcoming lotto winnings and he would listen to what I thought were school, love & work problems at that young age and laugh. “Bullshit!” He would say and remind me again not to worry because he was going to win the lotto and bring me to the Philippines to meet my cousins I had never met that he would tell us stories about. It amazed me that he was able to travel back and forth alone thousands of miles across to the US and the Philippines, while I was always terrified to fly in a plane longer than 7 hours.

Traveling to the Philippines is very expensive in regards to flights, accommodations, etc. plus the amount of time it takes to get there and back would require a significant amount of time off of work, they were the many reasons I didn’t get to go when I was a younger workaholic, although I always wanted to. Looking back I wish I had gone back sooner but as the story progresses you’ll see it was all in “God’s timing.”
Sadly Papa died on my birthday March 12, 2003 at 93 years young. I remember being at the hospital wishing that I should have spent more time with him whether it was walking to buy lotto with him or walk next to him rather than run when he was walking me home from school. As I said earlier, you don’t realize that the strongest man you know won’t be there forever. You always feel like there will be another day with them. Sundays were hard because I didn’t have him to tell my problems to and suddenly they seemed heavier than they were before, not being able to feel his love no matter what I chose to do in life which was confusing during those early college years. I would have done anything to have one final lunch with him just to tell him how much I loved everything about him and how I was going to say “Bullshit!” to all the doubt I had in myself and doubts I heard about pursuing a career in the non predicting music industry.
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A year later, in 2004, after hosting a few ‘Lumpia’ movie screenings with director Patricio Ginelsa, Pat sent me a treatment to the new song by Apl of the Black Eyed Peas called ‘The APL Song.‘ that he wrote. The treatment centered around a Filipino American veteran that gradually grew older in the United States with age and experienced his later life in an elderly home getting occasional visits by his grandkids, reflecting on his life in both countries. Immediately I was drawn to the story thinking of Papa and visually saw the vision that Patricio had and it brought me to tears, to be honest I was familiar with the song but because I didn’t speak Tagalog I didn’t completely understand the meaning behind Apl’s words that were written at a very difficult time for him. The treatment was something I think everyone needed to see with that song, it was something our community needed. I immediately sent the treatment to Polo Molina on Apl’s team and we wound up producing an amazing video with an all star cast of Fil Ams in entertainment like Dante Basco (playing the young war veteran), Joy Bisco, Chad Hugo of the Neptunes, DJ Rhettmatic etc. all making cameos. I am also in a scene playing cards with an actor playing my grandfather at the elderly home and I remember being on set remembering all the times I picked up Papa from the elderly home and how eager he was standing outside in his church clothes waiting for me at the door, upset at me if I was ever more than 5 minutes late and it always brought me to tears pulling away from the house as he stood in the driveway waving for several minutes and then on the street until he could no longer see my car.
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While on set I helped gather the clothing for Ap to wear in every scene and one that struck me the most was the scene where the video projections on the wall of the Philippines while the grandfather looked on. I couldn’t help but feel emotion towards not only the song but visualizing all the stories my Papa or Mom had of their homeland. They have a few photos but nothing like those projections shown in the video that were Ap’s old photos. We promoted the video with all of our hearts into it, we traveled to New York and stood outside of MTV’s TRL trying to get it on the countdown and we had a launch party for the video that coincidentally was one of the very first MySpace.com parties hosted by the Black Eyed Peas. Again, I wished my Papa was there to see the music video, wondering how it would make him feel.
Fast forward to last May 2016, Apl, Audie and team organize an influencer trip to the Philippines with artists and celebrities like Jo Koy, Liane V., Cassie, Will.I.Am & executives from companies like Netflix and Google with the Tourism Promotions Board of the Philippines. At 36, I still hadn’t traveled to the Philippines and I was very reluctant at first to go again, I was afraid of my anxiety on the long flight and also taking so much time off of work at our mydiveo startup, but I saw an anxiety counselor to help walk me thru the process to get over my anxiety and the courage to get on the plane. (Plus any plane flight is easy when you have Jo Koy on it to make you laugh the entire time. 🙂 As soon as we landed, all that changed as soon as we left the airport and rode thru the streets of Manila, seeing the Jeepneys, the food salesmen on the street, everything my mom, Papa and sisters spoke of was literally in front of me. Being surrounded by the love and respect that Filipinos have was also overwhelming, I felt at home even though I was thousands of miles away. I finally got to meet my cousins that Papa spoke about and it amazed me that we were thousands of miles apart but yet had similar mannerisms, humor and facial qualities.
We traveled to Boracay, Cebu and Bohol by bus, flight and boat and I found myself wrapping up food in napkins (Baon) to take and share with the group in the same way my Papa did. At times I sat alone, next to the window in tears, full of emotion, admiring the beauty but also feeling sad about certain areas of poverty and wanting to help. People joked on the trip that I was always in tears. But most importantly, what I loved finally truly understanding of why Papa loved being there so much, this was HOME to him. To add to the amazing experience, we were guided by ambassador and Philippines ‘president’ Apl, this was his home that he loved and shared with the world through his music. We were living music videos like “The Apl Song” or “Its More Fun In the Philippines” in person. When we walked through the streets people would yell Apl’s name and cheer or dancers would perform at the airport/hotel and he greeted them all with love and appreciation with a humble yet charismatic personality that reminded me of Papa.
In writing this ‘Noong Araw’ story I hope it makes you not only yearn to spend more time with your loved ones, especially the elderly, but to talk to them about where they are from and take the time to visit the country where you are rooted, wherever that may be to learn more about your history and culture. It took me 36 years to get there, but similar to The Alchemist story, the treasure I was looking for in life was right at home. As soon as I got home I looked for ways to get more involved in the community and coincidently met Tina Bulchand, the executive director of Fil Am Arts and she invited me to the FPAC planning meeting and here we are today. Reflecting on the long circular and coincidental story now, all the times I wished Papa was there, he WAS there all along helping make it happen, he might not have won the lotto while here on Earth but everyday he is helping us win in our everyday lives, such as the day our company, mydiveo was acquired.  Thank you Papa for the strength and luck you give me each day since you taught me how to pray, I can’t wait to see you again and sing your favorite song “Here I Am, Lord.” =)
P.S.
Interested in going to the Philippines for Spring Break with Apl March 12-19? Visit facebook.com/famcore. 🙂
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PRIE: Island Block Radio on Dash Radio’s The BBQ Show Interview

Hawaii born, Las Vegas raised rapper Prie details his humble beginnings of how he became a rapper, his Top 5 Dead or Alive, his supportive family and much more.

Listen to more music at www.soundcloud.com/prie, view all of Prie’s  social links at www.mydiveo.com/prie  and learn more about him in his interview below:

http://www.mydiveo.com/users/embed/1942http://www.mydiveo.com/js/embed.js

 

Prie Island Block Radio on Dash Radio’s The BBQ Show Interview

Hawaii born, Las Vegas raised rapper Prie details his humble beginnings of how he became a rapper, his Top 5 Dead or Alive, his supportive family and much more.

Listen to more music at www.soundcloud.com/prie

View all of Prie’s  social links at www.mydiveo.com/prie 

 

Trent Clark Announced As HipHopDX’s Editor-In-Chief

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(L to R: DJ Damage, Ryan Ford, Justin Hunte, Trent Clark on Revolt LIVE)

Trent Clark joined DX in January 2016 as Managing Editor. Prior to DX, he spent two years as Senior Editor at HipHopWired as well as five years as Managing Editor at The Smoking Section. “Of everyone I’ve ever had the privilege of working with, no one matches TC’s combination of relentless energy, unwavering commitment, and detailed understanding of Hip Hop music and culture. But away from experience and intangibles alone, Trent is also a tremendous teacher, leader, motivator, and mentor. I’ve marveled at his ability to cultivate relationships and craft incredible conversations over the years I’ve known him, and am truly inspired by his ability to do so internally since joining Team DX at the top of the year. There is no one I trust more with carrying the banner forward than Trent Clark. I’m ecstatic to witness the awesomeness he spearheads as Editor-in-Chief,” says former Editor-In-Chief, Justin Hunte.

Justin Hunte will now be tackling new giants together on the strategy side of the house in my new role as HipHopDX Business Development & Brand Ambassador. He is excited to develop new video conversations like The Breakdown and to continue their partnership with Shade45’s All Out Show.

Follow for more:
Trent Clark: @itsmetc15
Justin Hunte: @thecompanyman